Writing Tips: Know Your Audience
It’s an old adage for writers: know your audience. But what does that mean? How well must we know the audience? And does knowing the audience increase our chances of getting published or selling our books?
Some writers insist that the best way to write is to just write for yourself. Sit down and let the words flow. It’s true that sometimes a freewheeling approach will result in some of your best work. And writing that way is immensely enjoyable. But there are times when a writer must take readers into consideration.
So we have these two contradictory writing tips: know your audience and write for yourself. Taken together, they don’t make much sense, so let’s sort them out. Today, we’ll focus on knowing your audience.
In business, academic, and other types of formal writing, the audience is a consideration from the very beginning. You wouldn’t write a business letter peppered with internet shorthand (LOLs and OMGs), and you shouldn’t use casual language in an academic paper. In instances like these, it’s easy to see why you must keep your reader in mind throughout the entire project, but what about poetry, creative nonfiction, and fiction writing? Should the work be influenced by its intended readers? At what point does the audience begin to matter? And who is the audience, anyway?
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