Three Fiction Lead Magnet Ideas

3 Fiction Lead Magnet Ideas at  https://buildbookbuzz.com/

Posted on July 18, 2018 by Sandra Beck with fiction lead magnet  

“Lead magnet” is a marketing term for the gift you give readers as an incentive to add themselves to your email list. Think of it as an ethical bribe.

This isn’t optional. To get people to sign up to receive occasional author updates or a regular newsletter, you need to offer them a free, downloadable gift. It has to be something your readers, fans, or audience need or want.

My primary lead magnet is a one-page PDF file with my “Top 5 Free Book Promotion Resources.” Authors receive it when they complete the form on the right side of this screen or on a page I’ve created specifically for that purpose — a “landing page.”

The big question for you is: What should I offer as my incentive?

Not an easy question for novelists That question is easier for nonfiction authors to answer than it is for novelists. Nonfiction authors can create quizzes, templates, cheat sheets, and samples, among other options. More often than not, if they’re using any kind of lead magnet, fiction writers are using a sample chapter. But is that your only option?  Nope. Here are a few suggestions to get you thinking.

Fiction lead magnet idea #1: How to do something.

Bear with me on this. It’s possible. When I read Jane Green’s Saving Grace, which made frequent references to food that sounded delicious, I wanted the recipes. I wanted them so badly that I searched for them online. Unfortunately, she didn’t provide them.If Green had offered a collection of recipes featured in that book as a lead magnet for her list, I would have “opted in” — marketing-speak for “added myself to her list” — without thinking twice.

Fiction lead magnet 2 T

The author of The Language of Flowers could create a one-page illustrated guide to flowers as symbols (daisy is innocence, calla lily is passion, aster is wisdom, etc.).And how about a tongue-in-cheek sheet of instructions for “how to be a crazy rich Asian” to go along with the Crazy Rich Asians trilogy? It’s not that hard after all, right?

Fiction lead magnet idea #2: A cheat sheet

Imagine a lead magnet for How to Make an American Quilt that offers the best quilting tips from top quilters — even though it isn’t a nonfiction how-to quilting book.

If you’ve read Dan Brown’s Angels & Demons, you can appreciate how a map of the Vatican or a guide to Bernini’s art might have enhanced your story enjoyment. You’d add yourself to his mailing list to get that, right? If you write fantasy novels with many characters with unusual names, consider creating a one-page PDF character guide with names and descriptions. It will be a Godsend to fans who read in many small units of time rather than in long sittings.

Fiction lead magnet #3: Your book’s first chapter

This is the go-to option for most novelists. It’s what most recommend doing not because it’s the only idea they can think of, but because it’s the easiest to offer and implement. Just save your first chapter as a PDF file and set it up in your system for downloading.It’s a smart option because it lets readers sample your storytelling and writing skills. (Because of that, if you’re not a good writer, this could work against you.) Because it will help readers who aren’t yet familiar with you take your book for a test drive, it’s a solid option for first-time novelists.If you’re a seasoned writer with an established fan base, though, start getting creative with options one and two. You’ll have more fun with it, and so will your readers.

Creating your lead magnet

You can create an attractive, effective lead magnet with low-cost resources. I’ve used each of the following:

Fiverr Fiction lead magnet 3

On Fiverr site (and that’s my affiliate link), search for “lead magnet design.”To make sure you have a vision for what you want your designer to create, I recommend adding yourself to lots of email lists that offer lead magnets so you can see what fiction lead magnet 4 other people are doing.Your other option is to scroll through the design samples offered by Fiverr designers to find something that resonates with you and your book’s personality. In general, I find that I get the best results on Fiverr when I can give the designer an example of the type of look I’d like to have.

Designrr

Designrr is my new favorite toy, and because of that, this is also my affiliate link. I paid $27 for this web-based software that lets me take content I’ve already created on my blog, in  a Word file, on Facebook, or on a web page — and turn it into a range of end products. When I wanted to create a special free gift for a conference I spoke at recently, I used Designrr to turn a blog post into a short report. The nerd in me enjoyed exploring the templates and imagining the many design options for the audience handout.

****You’ll get a PDF as well as a URL that houses the PDF. Give that URL to people who add themselves to your list.

Canva

fiction lead magnet 5

While Canva is free, if you aren’t familiar with it already, it will be your most time-intensive option as you review templates and learn how to customize or replace elements. On the home page, select “more”  in the upper right, then scroll down to documents, blogging and e-books, marketing materials, and events. Click around each collection to find something that speaks to you. “A4 document” in the “documents” collection and “announcement” in the “events” collection are both good starting points.

Need a lead magnet idea for your book? Join the Build Book Buzz book marketing group on Facebook and start a discussion. Tell us you’re looking for help with a lead magnet idea, provide your book title, and give us a short book description. Let’s rally the troops to help you if you need it!

What are you using as an incentive to get people on your list? Tell us in a comment.

Three Secrets to Great Storytelling!

Whispering

 

 

 

3 SECRETS TO GREAT STORYTELLING as presented on Writer’s Digest. I found this article by Steven James helpful in forming the structure of scenes.  (this is a re-blogging from 2014 but I thought it deserved a revival now, because it is simple, straightforward, and to the point.)

As a novelist and writing instructor, I’ve noticed that three of the most vital aspects of story craft are left out of many writing books and workshops. Even bestselling novelists stumble over them – Steven James But they’re not difficult to grasp. In fact, they’re easy.And if you master these simple principles for shaping great stories, your writing will be transformed forever. Honest. Here’s how to write a story.

Secret #1: 
CAUSE AND EFFECT ARE KING.

Everything in a story must be caused by the action or event that precedes it.  As a fiction writer, you want your reader to always be emotionally present in the story. But when readers are forced to guess why something happened (or didn’t happen), even for just a split second, it causes them to intellectually disengage and distances them from the story. Rather than remaining present alongside the characters, they’ll begin to analyze or question the progression of the plot. And you definitely don’t want that. When a reader tells you that he couldn’t put a book down, often it’s because everything in the story followed logically. Stories that move forward naturally, cause to effect, keep the reader engrossed and flipping pages. If you fail to do this, it can confuse readers, kill the pace and telegraph your weaknesses as a writer.

Secret #2: 
IF IT’S NOT BELIEVABLE, IT DOESN’T BELONG.  

The narrative world is also shattered when an action, even if it’s impossible, becomes unbelievable. In writing circles it’s common to speak about the suspension of disbelief, but that phrase bothers me because it seems to imply that the reader approaches the story wanting to disbelieve and that she needs to somehow set that attitude aside in order to engage with the story. But precisely the opposite is true. Readers approach stories wanting to believe them. Readers have both the intention and desire to enter a story in which everything that happens, within the narrative world that governs that story, is believable. As writers, then, our goal isn’t to convince the reader to suspend her disbelief, but rather to give her what she wants by continually sustaining her belief in the story. The distinction isn’t just a matter of semantics; it’s a matter of understanding the mindset and expectations of your readers. Readers want to immerse themselves in deep belief. We need to respect them enough to keep that belief alive throughout the story.

Secret #3: 

IT’S ALL ABOUT ESCALATION.  

At the heart of story is tension, and at the heart of tension is unmet desire. At its core, a story is about a character who wants something but cannot get it. As soon as he gets it, the story is over. So, when you resolve a problem, it must always be within the context of an even greater plot escalation. As part of the novel-writing intensives that I teach, I review and critique participants’ manuscripts. Often I find that aspiring authors have listened to the advice of so many writing books and included an engaging “hook” at the beginning of their story. This is usually a good idea; however, all too often the writer is then forced to spend the following pages dumping in background to explain the context of the hook.

IN CONCLUSION

By consistently driving your story forward through action that follows naturally, characters who act believably, and tension that mounts exponentially, you’ll keep readers flipping pages and panting for more of your work.

 

The Tale of The Harpy – A Scary Short Story by K. D. Dowdall

 

 

 

 

 

 

 

 

 

I wish for a tropical breeze to lighten the intense humidity that hugs this August morning.  The porch, thank goodness, is high off the ground and the mildew on the screens somewhat block the steamy rays from the sun.  The sky is intensely blue and the ocean is still and quiet—waiting. I breathe in slowly through my nose and exhale gently through my mouth, waiting for what I know must come. I feel powerless to change my fate.

My notebook is before me and I stare at the cover, that I am unwilling to open.  I have been siting here now for what seems like hours trying to begin a story that I must tell.   I must make sense of it, at least in my own mind. Perspiration drips from the corners of my temples.  Tendrils of fading blond curls are damp across my forehead and I push them aside with the back of my hand.

The old mahogany rocking chair I sit in, with its old cane seat, presses into my bare legs making my skin feel sticky and I am sure that deep patterns are now embed on the backs of my thighs that might blister, courtesy of the mahogany chair.  I shift uncomfortably, and vow to retrieve a pillow from the sofa when next I rise.

The breeze I have been waiting for finally arrives like a soft whisper across my cheek and I turn my face toward its source, the sky and sea.  In the morning light, I open the notebook and stare at the empty pages, that are now somewhat damp from the humid air and I begin again searching for the right words, the truest of words. It will come to me…..I know it will. I close my eyes and I try to remember all of it

_____________________

 It began some years ago.  I was standing on this screened in porch with my cousin, Jordan. It was after the funeral of my great Aunt who willed me this beach house that sits comfortably overlooking the ocean.

The sky was a vivid blue and the sea was quiet, until quite suddenly, a quickly moving storm, crossed the horizon and blocked out the sun. Darkness came, and a whispered voice, close to my ear, spoke, “Dare ye not linger lest she bring a curse upon ye, child.”

I turned quickly to the voice, but no one was there. A chill went up my spine. I thought I had imagined it. Moments later, again, the disembodied voice spoke, “Dare ye not linger lest she bring a curse upon ye, child!” This time the voice was urgent and fearful.

I began to tremble with an unreasonable fear, of what—I did not know. I grabbed my cousin Jordan’s arm to plead with him to let us head for home. He took no notice of me and continued to stare at something that was standing beyond the gate. I turned to look and before us was something that could only have materialized out of a Grimm’s fairy tale.

An unearthly woman glared at me from beyond the gate, and her dark crystal eyes began to glow so brightly that the darkness disappeared around us. The hag-like woman, lifted by unseen wings, soared over the gate.

The whispering voice behind me suddenly gave out an ear-splitting scream that shook the floor where I stood. The hag-like apparition beyond the screened porch screeched with such an unearthly sound that I dared not move, even if I could. I was still holding Jordan’s arm and he turned to me as if to wonder what I was doing.

“Jordan,” I whispered, “What is that?”

“What is what, Ana?”

“You know, the old hag, the woman, Jordan.”

“Ana, there is no woman, only a light in the window from the cottage down the road, but there was nothing to it. Let’s go home.”

I was incredulous. Was I the only one who saw the woman and heard the unearthly screams?  My young cousins, Richie and Anise seemed not to be at all aware of what had happened as they played along the beach before me.

I couldn’t understand what was wrong with them and then once again, I heard the whispering voice behind me and I angrily turned to respond. The whispering apparition was floating in the air, now in front of me, her long dark hair was whirling around her head as though she was in the center of great storm, “Thou art hexed, forsaken in ye life, poor child,” she said. “I begged thee not to gaze upon the Harpy.”

The apparition’s voice was sad and low as she slowly vanished before me. The sky was once again blue, and the sea was quiet now. The storm was gone along with the screeching old hag.

______________________

The Mahogany chair is now hotter against my thighs as the chair begins to rock back and forth. I know she is coming. I look beyond the screened porch, knowing she will come. I see her now, the Harpy, she stands beyond the porch. Her dark crystal eyes glare at me, as her dark mane of hair blows in the dark storm she brings with her.

Another form appears on the porch, near me. It is the apparition, I now know as Nellie, who has been protecting me all of these years. The Harpy’s unholy screech suddenly pierces the air and in turn, Nellie’s high pitch scream drowns out all else.

Then it finally comes to me, the truest words: “Do not look at the creature, the Harpy. Do not listen to her screams, should you hear them, and abide this warning: Go as far away as you can, a quick as you can—for it is far too late for me.”

 

 

The Beautiful Words, A Poem by K. D. Dowdall

The beautiful words,

That ring so true,

Bring me but dark memories,

From a time and a place,

Best forgotten,

Yet always, just beneath,

The surface of a black night,

Filled with anguish and loss,

Of fear, trepidation, horror,

Not of this world,

Not now, I pray,

but then it crawled

Into being, by what force,

I know not,

They say, nonsense, but it lives,

Somewhere, now,

To come again,

To crush, destroy, all the goodness

The world has ever known.

The pinnacle has arrived,

Once again, we face, the face,

Of evil incarnate, we see it,

Daily,

but never acknowledge,

What we see,

We feign ignorance,

Deny what we see,

Yet, it creeps to our door,

Seeps under the floor,

The poison of its words,

It lies so beautifully.

 

 

 

 

Anwen and Aodhan, A Celtic Short Story by K. D. Dowdall

 

 

 

 

 

 

 

 

 

 

 

(this is a previous post I did from 3 years ago)

The year is 500 A.D. in the wilds of Ireland where Druid kings rule and the Gods and Goddesses speak to the high priests in each tribe throughout the land. It is a time when lives depended on the spirits in Oak trees, Standing Stones, and nature’s creatures to guide with wisdom, each of the lives of every member of each tribe. Through the magic of Runes, each inscribed with ancient symbols, the future is foretold.

Anwen, a Celtic maiden, named for her beauty, as custom demands, is assigned at birth to marry a local Chieftain. She grew up to become a beautiful and desirable maiden. Anwen did not wish to marry the much older Chieftain of her tribe, Cathal, a powerful warrior. This was not because she was childish or selfish. It was in a dream she was told of her true love that existed somewhere in the land of her ancestors.

Her years went by and still she dreamed, although by now, she had married the older chieftain and bore him a son and a daughter. Anwen, now the healer of the tribe with powers given to her by the Goddesses dutifully went about her healing with love and care, yet inside, her deep loneliness cried out to the Goddesses to grant her the power to see her true love that she had dreamed of all of her life.

On a star-filled Beltane evening, with all the neighboring tribes celebrating together the rituals of fertility and renewal, they gathered around the high priest and the great wooden tower of fire to give prayers to the Gods and Goddesses for a bountiful year. Suddenly, as Anwen watched the Beltane fire as though the flames would reach the stars and out shine them, she felt a knowing, a certainty. Her true love was near, and her heart fluttered with joy.

Aodhan, a Chieftain from the farthest reaches of the land, arrived with his fellow tribesmen and women to Celebrate Beltane and unity with all the other tribes. Aodhan, a widower with no children, was father to all, in his small tribe in the far away mountains by the northern sea.

For Aodhan, named for Ireland’s ancient spirits of fire and light had the power of knowing, this, his gift from the Gods. He watched the other tribal revelers be enraptured by the tower of fire, as the flames roared and filled the night sky, Aodhan felt the terrible power of this omen, of things to come. Aodhan, looked at the moon, as a flicker of blood red crossed its path, foretelling brutal future. It bodes ill for the coming times.

Aodhan turned his back to the celebration and saw the most beautiful maiden that made his heart beat wildly. She was smiling at him as though she knew him, had known him and he felt this longing, a life time of longing and knew she was that need in him, his true love.

Aodhan approached her as though he had known her since the heavens formed the sky and starlight was born. He held out his hand and she hers. They held each other knowing without saying a word that they had at last found each other. The Goddesses had answered Anwen’s prayers.

As they held each other and gazed deeply into each other’s soul, memories long forgotten of centuries passed filled their being, knowing they had lived and loved before and that they would again one day, in another life. Their lips touched, but once, and their souls embraced and for that moment, they were one, Anwen the beautiful and Aodhan of fire and light.

The night hurried by as they sat on a hillside, looking at the stars until the morning sun crested the Celtic hills with colors of lavender, pink, and gold that bloomed across the sky. Anwen and Aodhan’s fingertips parted with the dawn light and both slowly turned away from each other, knowing their time would come in whatever future the Gods and Goddesses deemed for them. It was enough, this gift of knowledge, knowing that a future life would bring to them, an eternal embrace until the end of time.

The Boy With The Indigo Eyes – A Short Story by K. D. Dowdall

 

 

 

 

 

 

 

 

 

Jenna Sweet was taking a walk back in time. It was now mid-afternoon, sunny and warm. A slight breeze rustled through the trees. A dog barked in the distance. She walked along the side walk, not really aware of where she was headed. Jenna guessed it was by instinct alone, a path she could not forgot. A narrow bridge was ahead of her and Jenna knew it was the bridge that crossed over Stoney Brook.

It was a place where she swam and frolicked as a kid. It was where her mother and her aunt would bring lunch for Jenna and her cousins. Her mom and Aunt would sit around the picnic table talking, laughing, and smoking cigarettes. Both of them have been gone for a very long time now. It was a terrible accident. It changed all of their lives forever.

Jenna stood looking over the bridge, looking down into the rippling water feeling pensive and sad. She listened to the flow of the brook over the rocks and stones as the afternoon sunlight glittered on the water like sparklers on the fourth of July.  She breathed in the sweet smell of the glacier-fed brook and the musky scent of wet moss along its banks. A long kept memory of a young stranger came flooding back into her consciousness from the past.

Jenna was once again walking through the forest and it was cool and shadowy. She remembered how the sunlight coming through the tree tops dappled the forest floor with shades of sun-kissed yellow.  The forest, thought Jenna, was a masterpiece of infinite color, with shimmering emerald leaves, azure sky above, and chestnut brown earth below.  The pungent memory scent of evergreens enveloped Jenna’s senses. She remembered the feel of the waxy substance of the fallen leaves beneath her bare feet as she padded through the dense forest and listened for the sound of water against rock. She would follow the sound to discover the hidden part of the Brook that few had ever ventured to see.

Beneath the forest canopy she heard a slight rustle and then she saw the boy. His long slender legs moved with an effortless grace like a white-tailed deer through the brambles and bushes. He leaped dancer-like over decaying logs and skipped stone by stone over mossy growths, wet with dew.

The tall, dark-haired boy stopped now and again to smell the air as he made his way through the forest. Jenna, Indian-like, followed the boy through the brambles and bushes. She was almost close enough now to see his nostrils flare. In the distance, Jenna heard the flow of water over pebbles and stones as she followed the stranger who followed the sound of the brook.

Ahead of them were large granite boulders and the sound of rippling waters. She watched the boy as he skillfully scampered over the huge glacier boulders and disappeared from view. Jenna followed suit and climbed over the boulders to reach the rocky banks of the brook, but when she looked around, the boy was nowhere to be seen. She sat down for a moment and sighed as she wondered who he was and why she had never seen him before. After all, reasoned Jenna, this was a small farming community with only one middle school.

Jenna dangled her feet above the crystal clear water as she looked at her reflection that was gazing back at her. Her long golden brown braids framed a face that was tanned from the summer sun, hazel eyes now as deeply green as the moss beneath her feet.

She then slipped her slender pubescent body into the cool waters of the brook and was suddenly struck by an incredible sense of freedom within her being that was exhilarating and daunting at the same time. She was growing up and her life and all of life was before her.

Jenna looked down and saw that the wet cloth of her blouse had fallen away, revealing how her body was changing. Suddenly, she was aware of someone looking at her from above. It was the tall dark-haired boy. He was looking down at her. She was sure he had been watching her and then he smiled. Jenna blushed crimson. The boy’s broad shoulders and long muscular legs glistened in the warm sunlight as he stood high on the rocky over-hang above her.

Without acknowledging it, both Jenna and the boy were awakening to their bodies as they grew and changed. Soon, thought Jenna, they would no longer be the carefree children who swam with abandon and ran like deer through the ancient forest. Jenna turned away from the boy, but secretly smiled at this sweet flirtation as the sunlight sparkled like diamonds on the rocks, the trees, and the water’s surface.

The boy, not unlike an Indian brave stalking his prey, suddenly appeared near Jenna, having silently slipped into the water. It was his indigo blue eyes that startled her. The depth of emotion that emanated from his eyes, she didn’t understand. The boy smiled knowingly at Jenna. He could read her thoughts, she knew.

“Listen, he whispered to Jenna as he placed his hand near to his ear. “The water is whispering – do you know what it is saying?”

Jenna leaned into the water to hear the voice of the brook. The brook murmured as it gently flowed over the rocks.  Puzzled, Jenna could only shrug her shoulders.

The boy leaned closer to Jenna—his face just inches from her up-turned nose. His indigo blue eyes, now glittering in the sunlight, looked into Jenna’s eyes, willing her to somehow absorb the mystical knowledge of the brook that he so easily understood.

“You must hear it for yourself” he replied gently, in a voice that was softly mesmerizing. Jenna felt spellbound by his presence and she opened her mouth to speak, but she could only shake her head.

Suddenly, a flock of Canadian Geese flew over their heads and broke the spell. Both of them she remembered, had looked up together to see the geese majestically crossing the azure blue of the endless sky. So close to them, she thought, that she could feel the air move around them. A single feather swirled downward to the water’s edge and the boy gently cupped it in his hands. He then placed the feather in her hand. She brought it to her lips to touch and smell the still warm and fragrant odor of wheatgrass, marsh, and meadow. The white quill was downy soft and still warm. She would always keep it.

When Jenna turned to thank the boy, he had already climbed back up to the rocky ledge and was staring at her.

“Wait”, she cried out. “Who are you?”

“Someday you will know, Jenna.” And then he was gone.

Jenna stood on the bridge over-looking the brook remembering those moments long ago. She was now twenty-four years old and her life had taken many twists and turns since the day that seemed a lifetime ago. It surprised her how constant the memory of the boy stayed with her. How many years, she thought, have I returned to this town, to stand on this bridge, wondering whatever happened to the boy.  Jenna took the single white quill feather from her pocket and brought it to her lips. It still held the scent of wheatgrass, marsh, and meadow.

Jenna suddenly became aware that someone was watching her. She then turned to see a tall, dark-haired young man. He was staring at her. His long slender legs moved with an effortless grace as he walked toward her. She was stunned. There was something about him, she thought. Her mind raced with speculation.

The young man came to stand in front of her. He leaned in, closer to Jenna—his face just inches away from her up-turned nose. His indigo blue eyes, now resplendent in the afternoon sunlight, looked into Jenna’s, willing her to remember. “The water is whispering,” he said with a grin. “Do you know what it is saying?”

Jenna’s eyes opened wide. She nodded to the tall, dark-haired young man with the indigo blue eyes and smiled. “We are like the brook–a constant thing, she told him. “Nothing is ever truly lost, if one seeks to remember.

“Yes,” he said, “that is the secret of the brook.” The young man took her hand in his and together they walked down memories road, into the future.

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Writing Tips: Know Your Audience!

Writing Tips: Know Your Audience

know your audience

 

 

 

 

 

 

It’s an old adage for writers: know your audience. But what does that mean? How well must we know the audience? And does knowing the audience increase our chances of getting published or selling our books?

Some writers insist that the best way to write is to just write for yourself. Sit down and let the words flow. It’s true that sometimes a freewheeling approach will result in some of your best work. And writing that way is immensely enjoyable. But there are times when a writer must take readers into consideration.

So we have these two contradictory writing tips: know your audience and write for yourself. Taken together, they don’t make much sense, so let’s sort them out. Today, we’ll focus on knowing your audience.

In business, academic, and other types of formal writing, the audience is a consideration from the very beginning. You wouldn’t write a business letter peppered with internet shorthand (LOLs and OMGs), and you shouldn’t use casual language in an academic paper. In instances like these, it’s easy to see why you must keep your reader in mind throughout the entire project, but what about poetry, creative nonfiction, and fiction writing? Should the work be influenced by its intended readers? At what point does the audience begin to matter? And who is the audience, anyway?

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