I am writing a non-fiction and this is great information to take into account when I publish my first non-fiction. Thank you Chris for sharing. I am reblogging this.
on NonFiction Authors Association
USING YOUR REVIEWS AND EXCERPTS
The beauty of reviews and the praise extracted from them is that you can continue to use them as long as you want and some can be used for more than just the book that is being reviewed.
An example of that is a review or excerpt from a review that praises your writing style as opposed to the specific title.
With that in mind, you are ready to go to work